Here at Project 30, we constantly look to other successful professionals for inspiration as well as motivation. We like to study their attributes and characteristics so that we could emulate them in our own careers.
One of the professionals who inspires us is Brian Wong, who graduated from the University of British Columbia at age 17. At just age 22, Wong is the co-founder of Kiip, a company that has come up with a new way for brands to be part of their consumers’ lives. Wong and his company track various apps on iPhones and Androids and offer free coupons based on usage and the nature of the app they use. If you finished a difficult level of your favorite game and find a pop-up ad for a free bottle of your favorite juice brand, that’s the work of Wong’s company. Although we use different mediums, Wong shows us that connecting with consumers on a personal level is the way to conquer the modern advertising world.
Meanwhile, Raymond Braun at 23 is the LGBT Marketing Lead of Google/YouTube. Braun established and led YouTube’s inaugural marketing campaign #ProudtoLove. We admire Braun’s work in celebrating diversity and pushing forward equality for all.
There’s also Mallory Blair, the 25 year-old co-founder of Small Girls PR. Her firm is unique in the way it prioritizes personable media relations. Her agency currently represents GE and Meetup and serves as the promotional arm for media companies like Gawker and Flavorpill. Small Girls PR is noted for establishing creative partnerships with bloggers and founders.
All these young marketing leaders teach us is that your age or background doesn’t matter, as long as you have passion, are willing to work hard and have a strong business model behind you, you can find success in the modern advertising world!